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Jessica identifies students’ strengths and helps those students put their real-life stories into words, which shine bright when it comes time for their applications to be reviewed. Jessica is not only the Founder and Head Counselor at Private Applications, she is a former teen magazine columnist and social worker with clinical experience. Combining her expertise as a counselor, writer, and internet research guru, she asks the right questions and listens purposefully to guide students on making long-term and short-term strategic moves for scholarship offers and academic acceptances. Additionally, her in-depth knowledge of I-20s and F-1 student visas alleviates the confusion that international students may experience when applying to school in the United States and her compassion for working with Military Veterans provides leverage to those students wishing to maximize their Yellow Ribbon and GI Bill Benefits. As a graduate of the Columbia University School of Social Work and the Tufts University Eliot Pearson Department of Child Development, Jessica is an expert on and advocate for individualized and competitive education advising. 

Jessica Brauser Austin, M.S., LMSW
Founder and Head Counselor

As a career coach, licensed attorney and Jill of all trades, Heather's unusual career path from practicing law to launching multiple startups to working with Fortune 500 companies, has armed her with experience across a variety of industries, including advertising, hospitality, consulting, consumer packaged goods, finance, and social impact. The common thread is that Heather has always served as a mentor to those around her – she understands what employers are looking for and, as one, the Millennial mindset. This combination allows her to apply her 10+ years of hiring and business insights to listen to, collaborate with and guide those in search of their career fit. She enjoys empowering her generation – from recent college grads to those approaching mid-level – to shatter perceptions and allow their personal brand to shine through their careers. Success to Heather is when her clients walk away from their time together more confident, less stressed and excited about what’s ahead. Whether you need guidance identifying the right roles and industries for you, creating a resume that grabs a hiring manager's attention or preparing for the ultimate interview, Heather's your Career Confidante, sounding board and cheerleader!

Heather Yurovsky, JD
Career Expert 

The Difference


Private Applications is a member of the New York State Association of College Admission Counseling, which is on the forefront of creating leadership and professional development opportunities.

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